Oui the Label

OUI the label is a contemporary brand who doesn't play by the traditional rules of bridal fashion. Channelling do-it-your-way style icons such as Bianca Jagger, and Olivia Palermo, the label seeks to answer the cry of modern brides for a uniquely un-wedding wedding outfit.

This collection is dedicated to the new woman. An incurable romantic. She moves in her own way. Never looking back with regret, but looking forward in anticipation. Say OUI ("yes") in New Wine.

Approximate price point: $3,000 - $4,000